A Relentless Approach to Annual Giving: Strategies that Resonate
- Shelly Straub
- Jun 19
- 1 min read
Updated: Jun 20

As a speaker at the recent Planet Philanthropy Annual Conference, I had the privilege of sharing my session, “Top 10 Tips for EOY Success,” with a passionate room of fundraising professionals—some seasoned, others just starting out.
One attendee, DeeLynn Rivinius of Westminster Communities Foundation, shared this powerful testimonial.
Feedback like this fuels the heart of what we do at Relentless Partner. Annual giving can feel overwhelming—especially for those new to development. That’s why my goal was simple: deliver practical strategies that build clarity, confidence, and connection - in an engaging and memorable presentation!
“Love your positive energy and presentation messaging. Most exciting session of my Planet Philanthropy experience. I’m new to annual giving and got a lot of great strategies from you and your session."
What Made the Session Stand Out?
Energy & Clarity: Fundraising is as much about enthusiasm as it is about execution. By bringing both, we created a space for learning that felt empowering.
Actionable Strategies: “Ten Tips” is designed to give immediate takeaways—simple tools to strengthen messaging, donor segmentation, stewardship, and calls to action.
Support for All Levels: Whether you're brand new or refining your approach, the strategies are flexible and scalable.
Why This Matters
Annual giving is the heartbeat of sustainable fundraising. It’s not just about hitting a goal—it’s about cultivating relationships that grow over time. That requires intentional messaging, strategic timing, and trust-building through consistency.
For attendees like DeeLynn, the session offered more than just information—it offered momentum.
Commentaires